De Marchi

The oldest and most genuine cycling clothing manufacturer in the world is De Marchi. Starting in 1946, De Marchi supplied the Tour de Frances, Giros, and invented V-necks, pockets, etc.  Known for their remarkable Merino Wool shirts, De Marchi also manufactures hi-tech gear such as the best chamois in the market, along with the most attractive and softest cycling clothes in the market. 

Most of their clothes is still "Handmade in Italy" and persists to be at the top of the quality pyramid available in the world when it comes to cycling clothing.